SMBs and traditional brick and mortar shops face an ongoing battle with commerce issues and servicing customers. One of the most effective ways SMBs can cash in on this business mantra is by employing a digital solution.
CX plays a pivotal role in getting a startup off the ground. This is especially true for start-up businesses. In an age where most businesses have gone digital, establishing strong customer relationships and engagement strategies is essential to company growth,” she told CRM Buyer. “Most customers’ vision of their favorite brand revolves around the digital presence they have been able to build. People are more likely to return to a business based on how they are treated and if they feel valued by companies, she mused.
When trying to establish a new company, small businesses need to make customer experiences their top priority. Without loyal customers, small businesses and startups are unlikely to survive with the record-high competition today, according to Leena Iyar, chief brand officer of Moxtra. Research shows that 65 percent of a company’s business comes from repeat customers. Marketing trends have reached the point where SMBs need digital tools just as much as their enterprise-sized competitors, to establish a dependable customer experience (CX).Ĭultivating repeat customers is a critical necessity in the continuing customer shift to mobile-first interactions for a potential product or service purchase.ĭigital CX tools help level the playing field by providing SMBs the same advantages put to use by their larger counterparts to solidify the customer experience and create repeat business.